author(s)
Ajay Singh Godara and Ankit Magotra

abstract
A baseline survey was conducted on randomly selected 120 dairy farmers of district Hoshiarpur. The objective was to study the effect of farmer’s literacy and type of concentrate on Buffalo peak milk yield (BPY) & Cow peak milk yield (CPY). Structured questionnaires through interviews were used for data collection. In the present study adoption was measured by collecting all relevant information related to recommended dairy farming practices by the scientist of Guru Angad Dev Veterinary and Animal Sciences University, Ludhiana. In present study, least square model was used to analyse the effect of literacy and type of concentrate feeding on BPY & CPY at farmer’s herd. Based on education qualification, farmers were divided into three groups i.e. up to 5^th (group 1), up to 10^th (group 2) and graduate level (group 3) and three types of concentrates were compared i.e. homemade (group 1), branded (group 2) and mixed (group 3). The farmer’s literacy revealed significant difference (P< 0.05) w.r.t. CPY. The animals of third group farmers revealed highest cow peak milk yield (11.455) compared to group 1^st& 2^nd. Whereas, farmer’s literacy did not reveal any significant difference in buffalo peak milk yield. Similarly, type of concentrate revealed significant effect (P< 0.05) on CPY. The 2^nd and 3^rd group revealed high cow peak milk yield (12.333 & 10.617)) respectively, compared to 1^st group. Whereas, type of concentrate did not revealed significant effect on buffalo peak milk yield.