author(s)
Abdul Aziz, Somen Sahu, BK Das, KC Dora, Supratim Chowdhury, Sugata Hazra and Saymantaka Sahu

abstract
Dry fishes are being produced after adding value, mostly to the captured marine fishes of low economic value for the consumption in future days. In India, this account for about 32% of the total marine landings. Present study was carried out to enlighten the efficiency of marketing channel of dry fish at Jagiroad dry fish market, Assam during 2017-18, as the market is the largest in Asia. Study was carried out by collecting primary data from the wholesalers, retailers as well as the producers and marketing efficiency analysis was done by different statistical tools. The study concluded that the dry fish industries have the potentiality to provide good profits and generate employment. The significant intervention in the suggested area is that of many intermediaries involved in the marketing channel, thus increasing the price of the final goods for consumer, so government should take some measures and put some limitations in the market. For the benefit of this industry some new sort of organization in the marketing may be introduced, to standardize the price fluctuation and minimize the role of middleman in this sector.